AI & Pancakes
What are you doing that AI can’t replicate?
With AI slowly replacing more of your everyday interactions, you will unconsciously start craving what technology can’t replicate.
Reading this, I can guarantee that you’re seeking face-to-face connection, tangible experiences, places that feel alive, people who remember your name and businesses that make you feel like you are part of something.
This won’t just matter in cafes, restaurants, hotels, events, and retail spaces.
It will matter online too.
Because the more automated the world becomes, the more valuable genuine human experience is.
What are you doing to accommodate this?
My experience at Happyfield always leaves an after-effect similar to that of the post-Disney world depression.
Are you craving the experience of their pancakes?
Marketing is direct and indirect.
Different types of people respond to different things.
However, economic, social, and industrial factors have a large impact on what works and what doesn’t.
Now? We are entering a period where human experience becomes an unfair advantage.
No matter what business you begin, are working on, or have successfully established, if you are not community-centric and your people don’t form the basis of your business, you not will succeed moving forward.
Happyfields people tattoo their pancakes on themselves…
That’s not normal customer loyalty. That’s belonging.
(If your english teacher forced you to read The Catcher in the Rye, you’re an expert in this… lean in. What they taught you in school is finally paying off)
When you’re waiting to be seated and advised to get a coffee to ease the 30-60 minute waiting time, the barista can’t stop talking you through what you have to try on the menu.
The feeling that you’re not just eating breakfast.
You’re joining a small world they’ve built.
AI can automate the task.
But, it cannot automate the feeling of being remembered, welcomed, understood, and looked after.
That still requires people, culture and care.
The businesses that win won’t be the ones that use AI to remove people.
They’ll be the ones that use AI to make the human parts feel even more intentional.
So the question is not…
Are you using AI?
The better question is:
What are you doing that AI can’t replicate?